“ The most practical book ever written about modern digital marketing” - Jay Baer.The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is a compilation of the most effective advice about… • Practical approaches to search engine optimization, social media, and email marketing• The social, analytical, and creative aspects of modern marketing• The theory and practice behind content marketing • Analytics tips for ongoing marketing optimization and improvements This 6th edition has been updated to reflect new technologies and marketing trends. "Andy Crestodina is our go-to person for all things content marketing. In Content Chemistry, Andy teaches you exactly what you need to know." — Adam Franklin & Toby Jenkins, authors, Web Marketing That Works "I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’ s required reading for everyone who works for Arment Dietrich." — Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks